ethos contemporary la
i was brought on to rebrand and open the new hollywood location of ethos contemporary gallery. the collection of art and artists and immense potential in the los angeles market, but the gallery itself had to be set apart from the rest. i created a non-traditional gallery experience that could welcome a skateboarder off the street, the mayor of los angeles, or an instagram influencer by creating a series of experiential based installations, activations, and events.
at Ethos we hosted several events weekly, targeting different markets, hosted private showings, and opened the gallery in traditional gallery hours.
creative direction, brand management, event management by this is caty.
los angeles, ca.
ethos contemporary la promotional postcards.
designed by this is caty
utopia
utopia was a series of events hosted at ethos contemporary la, creating an interactive multi-faceted experience through art, installation art, music, drinks, and an afterparty.
one of many variations of the promotional pieces for utopia. designed by this is caty
utopia merchandise.
designed by this is caty. produced by mango branding.
social media post example
designed by this is caty.