Virgin Galactic x Under Armor Campaign Concept.
Brief: You are to create a campaign concept for Under Armor.
Research, concepts, and executions were done in as a group of three, myself included.
Brief.
Narrative.
Once upon a time there was an answer that ended a question. It was a fairly adequate problem but the solution was a game changer. The founder of Under Armor, willed himself to create a catalyst in sports performance. Now with rapid technological advancements through our team’s innovation and your will and determination we are giving you the future. Let’s transform the future.
Rationale.
Biggest shortcoming: experience within product and brand
Create a relevant UA
Main catalyst: Flagship store
Media.
Billboard
OOH Advertisement
Flagship Store
Phase One.
OOH Ad.
Phase Two.
OOH Ad.
Street Level Motion Sensor Interactive Billboard.
Phase Three.
OOH Ad.
Street Level Motion Sensor Interactive Billboard.
Phase Four.
“Launch”, Under Armors concept flagship store opens in 10 of the most progressive cities worldwide. In order to reach a fresh, broader target market, re-position Under Armor as an innovative, current brand, and to provide the audience with an authentic brand experience based around the existing collaboration with Virgin Galactic.
Floorplan.
A rough sketch of a potential floor-plan for the activation.
Activation Elements Moodboard.
